For Non-Technical Founders
You have the idea, I have the technical skills. Let's build your product together with clear communication and no jargon.
Industry Challenges
Don't know what's technically possible
Previous bad experiences with developers
Worried about being taken advantage of
Need someone to explain options clearly
Want a partner, not just a contractor
How I Help
Clear, jargon-free communication
Honest advice on trade-offs
Regular demos of progress
Technical decisions explained
Fractional CTO guidance included
Non-technical founders often get taken advantage of. Agencies sell you more than you need. Developers speak in jargon you don't understand.
I explain things clearly. What's possible, what's not, what'll cost too much for the value it adds. You make informed decisions.
I've worked with many non-technical founders. The best outcomes come from honest communication about trade-offs, not just yes-manning every request.
Why Choose Me
Industry Knowledge
I understand your business context, not just the technology.
Proven Results
Track record of successful projects in this space.
Best Practices
Industry-specific patterns and compliance considerations built in.
Clear Communication
No jargon. Regular updates. You always know what's happening.
Frequently Asked Questions
How do you handle don't know what's technically possible in the for non-technical founders industry?
Clear, jargon-free communication
How do you handle previous bad experiences with developers in the for non-technical founders industry?
Honest advice on trade-offs
How do you handle worried about being taken advantage of in the for non-technical founders industry?
Regular demos of progress
How do you handle need someone to explain options clearly in the for non-technical founders industry?
Technical decisions explained
How do you handle want a partner, not just a contractor in the for non-technical founders industry?
Fractional CTO guidance included
What experience do you have with for non-technical founders projects?
I've worked with multiple for non-technical founders clients over 16+ years, delivering solutions that understand the specific challenges and compliance requirements of the industry.
What does the process look like?
Initial call to understand your business context. Detailed brief. Weekly demos as we build. Direct communication throughout — no project managers in the way.
What Clients Say
"We needed a booking platform with a full API and mobile app. Agencies quoted six figures. Stu built the prototype, we got users on it, validated the concept. Now we're doing a full rebuild and it's still a fraction of agency prices. He actually ships."

"My previous developer wasn't delivering. Stu took over, didn't waste time on the mess - just rebuilt what mattered. Within a few months I had payments working and a real path to launch. No drama, just progress."

"Stu's been embedded with our team for over a year. Daily standups, same Linear board, same Slack. When we needed a maintenance tracking module built - tenant requests, status workflows, admin dashboards - he scoped it and shipped it in six weeks. Our clients think he's internal."

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Common Problems
Let's Build Something
Ready to discuss your for non-technical founders project?