Stu Mason
Stu Mason
Industry Expertise

E-commerce Development

When off-the-shelf doesn't fit. Custom e-commerce for complex catalogs, unique checkout flows, and serious inventory needs.

47+
Projects Delivered
15+
Years Experience
<2hrs
Avg Response Time
98%
Client Satisfaction

Industry Challenges

Complex pricing and discount rules

Unique product configurations

B2B and wholesale requirements

Inventory and warehouse integration

Off-the-shelf platforms too limiting

How I Help

Custom Laravel e-commerce builds

Flexible pricing engine

Product configurators

ERP/warehouse integrations

Scalable for high traffic

Shopify is great until it isn't. When you need custom pricing rules, complex product configurations, or unique checkout flows, you need custom.

I build e-commerce systems that match your business, not the other way around. B2B pricing, wholesale tiers, subscription products, configurable items.

Integrations with your warehouse, your accounting, your fulfillment. The whole system working together.

Why Choose Me

Industry Knowledge

I understand your business context, not just the technology.

Proven Results

Track record of successful projects in this space.

Best Practices

Industry-specific patterns and compliance considerations built in.

Clear Communication

No jargon. Regular updates. You always know what's happening.

Frequently Asked Questions

How do you handle complex pricing and discount rules in the e-commerce development industry?

Custom Laravel e-commerce builds

How do you handle unique product configurations in the e-commerce development industry?

Flexible pricing engine

How do you handle b2b and wholesale requirements in the e-commerce development industry?

Product configurators

How do you handle inventory and warehouse integration in the e-commerce development industry?

ERP/warehouse integrations

How do you handle off-the-shelf platforms too limiting in the e-commerce development industry?

Scalable for high traffic

What experience do you have with e-commerce development projects?

I've worked with multiple e-commerce development clients over 16+ years, delivering solutions that understand the specific challenges and compliance requirements of the industry.

What does the process look like?

Initial call to understand your business context. Detailed brief. Weekly demos as we build. Direct communication throughout — no project managers in the way.

What Clients Say

"Stu and I built an AI-powered documentation review tool together - it handled PR reviews, added frontmatter, found and linked related docs automatically. We went from idea to working product incredibly quickly. He's fast, he gets AI, and he's genuinely fun to collaborate with."

Emma Quigley
Emma Quigley
Product | Automation | ContentOps, Independent

"One of the things most organisations struggle with is finding that 'bridge' type of resource — someone who can speak product, understand the business, and shape the technical flow for today while keeping an eye firmly on tomorrow. Stu, on multiple occasions where I've hired him over the last 15 years, has been that guy. His consultative skills — listening, challenging back, and shaping technical solutions around what he hears — are second to none. His time management and expectation-setting are spot on too. He'll tell you where the risks are in the new and the unknown, so you're never left biting your nails in the dark. He lives and breathes tech, early-adopts just for the hell of it, but never oversells anything until it's genuinely safe and ready to use."

Rob Sherali
Rob Sherali
Technical Delivery, Sepura

"We needed a booking platform with a full API and mobile app. Agencies quoted six figures. Stu built the prototype, we got users on it, validated the concept. Now we're doing a full rebuild and it's still a fraction of agency prices. He actually ships."

Jamie B.
Jamie B.
Co-founder, Rezzy

Let's Build Something

Ready to discuss your e-commerce development project?