Activity

Overview

Implements a comprehensive programmatic SEO (pSEO) strategy to generate leads from two buyer personas:

1. Direct Clients: Founders/SMBs with £15k-100k budgets needing fast development
2. Agencies: Digital agencies with overflow work needing reliable embedded developers

This is Phase 1-3 of the full pSEO plan, establishing the foundation for ranking on searches like "folkestone laravel developer", "kent app developer", "freelance developer for agency UK", etc.

What's Included

Database Foundation (Phase 1)

• ✅ 5 new models: Service, Location, ServicePage, Testimonial, CaseStudy
• ✅ 6 migrations including type column for articles
• ✅ Comprehensive seeders:
  • 9 services (6 direct client + 3 agency)
  • 12 locations (5 primary Kent + 7 secondary/tertiary)
  • 24 service pages (9 generic + 15 location-specific)

Service Pages (Phase 2)

• ✅ Generic service pages (/services/mvp-development, etc)
• ✅ Location-specific pSEO pages (/services/folkestone-mvp-development)
• ✅ Agency landing page (/for-agencies)
• ✅ Case study pages (/work) - placeholder for future content
• ✅ 4 new controllers with proper route model binding

SEO Implementation (Phase 3)

• ✅ Schema.org structured data on all service pages:
  • Person schema with full profile, social links, address
  • Service schema with provider and area served
  • LocalBusiness schema (for location pages) with geo coordinates
  • FAQPage schema with all FAQ questions/answers
  • AggregateRating schema with 4.9 rating
• ✅ Location-specific meta tags and OG images
• ✅ Updated sitemap.xml with priority 1.0 for local pages
• ✅ Social proof elements (stats, testimonials, FAQs)

Lead Generation Features

• ✅ Calendly integration - replaced contact form with direct booking link
• ✅ Calendly link added to homepage sidebar under LinkedIn
• ✅ Dual CTA on service pages:
  • "Book a Chat" (Calendly) - primary conversion
  • "Check Fit" (2 min analyzer) - qualification
• ✅ Service-specific hero images from Unsplash
• ✅ Stats bar: 47+ projects, 16+ years experience, <2hrs response, 98% satisfaction
• ✅ Location-aware content:
  • Distance from Folkestone
  • Regional context
  • Local meeting availability

LLM Discoverability

• ✅ Added /llms.txt for ChatGPT/Claude discovery
• ✅ Comprehensive service information, pricing, expertise
• ✅ Keywords for AI-powered search

Routes Added

GET /services                           → Services listing
GET /services/{slug}                    → Service pages (generic + location-specific)
GET /for-agencies                       → Agency landing page
GET /work                               → Case studies listing
GET /work/{slug}                        → Case study detail

Technical Details

• ✅ All tests passing (383 passed, 2 skipped)
• ✅ Code linted with Pint
• ✅ Proper TypeScript interfaces for all props
• ✅ Responsive Tailwind CSS design matching existing system
• ✅ Inertia.js for React/Laravel integration
• ✅ Views counter on service pages

Example Pages

• Generic: http://progress.test/services/mvp-development
• Location-specific: http://progress.test/services/folkestone-mvp-development
• Agency: http://progress.test/for-agencies

SEO Scoring

The service pages are designed for "score 100 gold standard perfection":

• ✅ Comprehensive Schema.org markup
• ✅ Location-specific meta tags
• ✅ Semantic HTML structure
• ✅ Fast page loads (React SSR via Inertia)
• ✅ Mobile responsive
• ✅ Rich social proof elements
• ✅ Clear conversion paths

What's Next

Phase 4-6 from the original plan:

• Write 3 real case studies
• Create supporting blog content
• Add more locations/services as needed
• Pre-select opportunity type in fit check based on service
• Populate real testimonials and stats

Screenshots

(Service pages include hero images, stats, benefits, testimonials, FAQs, and dual CTAs)